Meet Mohamed
With 300+ clients and collaborations spanning Toronto, Paris, and New York, Mohamed Zalloufi, aka Mohtohsoh, brings a cinematic and human approach to every project.
From captivating commercials and branded films to social-first campaigns, music content, interviews, events, and cultural storytelling, he transforms ideas into visual stories that connect with people.
Playful, collaborative, and deeply curious about the people behind every story, Mohamed’s goal is simple: to create work that not only looks good, but makes people feel something.
From Music to Filmmaking
A lifelong love for music and visual storytelling is what started it all.
Growing up watching music videos from artists like Michael Jackson, Beyoncé, and Lady Gaga, Mohamed became fascinated by the way a few minutes of moving images could create a world, shape culture, and make people feel something.
That curiosity eventually became filmmaking.
Today, he brings that same instinct into every production: understanding the people at the center of the story, finding what makes them unique, and translating that into visuals that feel cinematic, authentic, and memorable.
His approach is not simply about making something look good. It is about understanding the story, creating the right environment for people to be themselves, and finding the moments that make the final piece feel real.
His Approach
Whether developing a concept from scratch or working from an established creative brief, Mohamed works closely with clients to understand their vision, audience, and message.
His playful and collaborative approach allows each production to feel like its own creative experience, while his background in photography, filmmaking, and content creation gives him the flexibility to move between polished campaigns and spontaneous, social-first storytelling.
From fashion and entertainment to music, travel, lifestyle, and culture, Mohamed brings an international perspective shaped by the creative energy of Toronto, Paris, and New York.
Brands & Publications
Vogue • Michael Kors • Coach • Revolve • Christian Louboutin • Nike • Levi’s • Sony Music • Rolling Stone Africa • TIME • LaQuan Smith • FlawsOfCouture • UNIQLO • OVO • UGG • Swarovski
Talent & Creatives
Issa Rae • Bella Thorne • Aya Nakamura • Anok Yai • Victoria Monét • Nicole Ari Parker • Lana Condor • Doja Cat • Ciara • BIA • Heidi Klum • Laverne Cox • Tems • Niecy Nash • Keke Palmer • Karol G • NCT
The Vision
For Mohamed, filmmaking is ultimately about people.
The camera is simply the tool. The real work is understanding who is in front of it, what they represent, and what story deserves to be told.
Whether it is a global campaign, an intimate interview, a music project, or a social moment captured on the go, he creates with the intention of making every story feel personal, intentional, and worth remembering.